Rooted in Nature. Designed to Endure.
At Winsell, we’ve always believed that color isn’t just visual, it’s experiential. When we launched the Wildflower Granite Collection, our goal wasn’t just to expand a palette—it was to tell a story. One rooted in nature, resilience, and the quiet strength of things that endure.
Why Wildflowers?
Wildflowers aren’t planted in perfect rows. They grow in the margins, in the unexpected places. They thrive in heat, wind, rain, and all the chaos nature can throw at them. That made them the perfect inspiration for this collection because the rotationally molded products our customers make don’t live in labs or showrooms. They live in the real world.
Much like the wildflowers they’re named after, the six new granite-effect colors in this collection are designed to endure unpredictable conditions and look great doing it.
Designed with Performance in Mind
Yes, these colors are beautiful. But beneath the surface? They’re engineered for better flow, better coverage, and fewer defects. Each formulation helps mask common cosmetic issues like mold marks, part lines, and field wear, making your products look cleaner, longer.
We focused on:
- High processability for consistent production
- Durable, scuff-masking textures
- Repeatable results, batch after batch
Whether you’re scaling production or launching something new, these granites are built to keep up.
Meet the Colors
Each granite effect is named after a wildflower known for its strength and beauty:
Together, they form a versatile, real-world ready collection ideal for outdoor goods, containers, furniture, storage tanks, and any product where longevity and looks go hand-in-hand.
Let’s Talk Color
Whether you’re designing for aesthetics, function, or both, the Wildflower Granite Collection is ready to help your next product line bloom.
Want a sample? Need a custom match? Reach out to Fred Shockey at fred@winsellinc.com or call 330.289.3449.
What Our Customers Are Saying
“We like using Winsell granite effect resins… the granites hide part lines, imperfections, and any scuffs or scratches once the product is in the field.”
— Mike Humes, Sales Manager, SmaK Plastics
“Our granite world is now more consistent and reliable.”
— R. Dru Laws, VP, Plastics Division, Seljan Company
“Real cool stuff! I ran a couple buckets and all is good.”
— Tony Stevenson, Rotomolder, High Country Plastics